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Flodesk Vs. Mailerlite: Which Email Marketing Platform Is Right For You

Email marketing has become an essential tool for businesses to connect with their audience and promote their services. With a plethora of options available in the market, it can be overwhelming to choose the right email marketing platform that meets your business needs. Flodesk and MailerLite are two popular platforms that have gained significant attention from users due to their unique features and affordable pricing.

Flodesk is a relatively new platform that focuses on simplicity and aesthetics, offering pre-designed templates and drag-and-drop editing tools. On the other hand, MailerLite offers advanced automation capabilities along with various integrations and customization options. In this article, we will compare Flodesk vs. MailerLite in terms of features, ease of use, pricing, customer support, and more to help you make an informed decision about which one is suitable for your business.

Feature Comparison

Email marketing is an essential aspect of any business that aims to build a strong online presence. It entails sending commercial messages through email, with the goal of promoting products, services or events related to the company’s brand. Choosing the right email marketing platform is crucial in achieving success in this area. Two platforms that are often compared against each other are Flodesk and MailerLite.

Flodesk boasts its automation features that enable users to create personalized emails for their subscribers based on their behavior and interests. This includes setting up triggers such as welcome emails, abandoned cart reminders, and post-purchase follow-ups. On the other hand, MailerLite also offers automation but has a more straightforward approach than Flodesk. The latter focuses mainly on design templates with over 70 options available for use while MailerLite only provides around 50 designs.

Ease Of Use

In terms of feature comparison, Flodesk and MailerLite offer similar essential email marketing tools such as customizable templates, automation workflows, and segmentation features. However, there are some differences between the two platforms that may affect how users choose one over the other. For instance, Flodesk offers more advanced design options that allow for greater creative control when designing emails. On the other hand, MailerLite provides a broader range of integrations with third-party apps.

When it comes to ease of use, both Flodesk and MailerLite have user-friendly interfaces that make them accessible even to those new to email marketing. However, Flodesk’s sleek design and intuitive drag-and-drop editor provide an overall better user experience compared to MailerLite’s cluttered interface. Accessibility options also differ between the two platforms; while both support keyboard navigation and screen readers for visually impaired users, only MailerLite has built-in translation capabilities for non-English speaking audiences.

Overall, choosing between Flodesk and MailerLite depends on individual needs and preferences regarding specific features and usability factors like user experience and accessibility options.

Pricing Options

Symbolism is the art of representing ideas through symbols, and in the world of email marketing platforms, pricing options are one such symbol. Both Flodesk and MailerLite offer various pricing plans to cater to different business needs. Flodesk offers a simple flat-rate subscription fee of $38 per month or $420 annually for unlimited emails and subscribers. The platform also provides a free trial period of 30 days without requiring any credit card information from users. Additionally, Flodesk often runs discount codes that can be applied during checkout to receive a lower price.

On the other hand, MailerLite’s pricing structure is based on the number of subscribers a user has. Their lowest plan starts at $10 per month for up to 1,000 subscribers and goes up to $50 per month for up to 10,000 subscribers. They do not have an annual billing option but instead provide discounts when paying for six months or more upfront. Furthermore, Mailerlite offers new customers with less than 1,000 subscribers a free forever plan which includes basic features like automation workflows and landing pages. Overall both platforms offer reasonably priced plans with additional discounts available via promo codes or bulk payments depending on individual business requirements.

Customer Support

When it comes to email marketing, having reliable customer support can make all the difference. Both Flodesk and MailerLite offer various forms of support to their users. However, response time and knowledge base resources are two key factors that differentiate these platforms.

Flodesk offers 24/7 live chat support for its users. The platform also has an extensive help center with articles, tutorials, and FAQs that cover a wide range of topics from getting started with Flodesk to advanced features like automation workflows. On the other hand, MailerLite provides email support for its customers and claims to have a response time of up to 24 hours during weekdays. Additionally, they have a comprehensive knowledge base containing guides on how to use different aspects of the platform such as integrations and automations.

Overall, both platforms offer helpful resources for their users but differ in terms of response time and the type of customer support available. It ultimately depends on your preferences as well as how urgently you require assistance when choosing between Flodesk and MailerLite.

Integration And Customization Options

As if choosing between Flodesk and MailerLite wasn’t hard enough, now you have to consider their integration and customization options. It’s almost like deciding whether to wear a red or blue shirt when both colors look great on you. But fear not, we’re here to break down the benefits and challenges of each platform’s integration and customization features so that you can make an informed decision.

First off, let’s talk about customization. Both Flodesk and MailerLite offer robust options for personalizing your emails with templates, fonts, colors, and more. However, Flodesk takes it up a notch by providing beautiful designs that are visually stunning without requiring any design skills from the user. On the other hand, MailerLite offers more flexibility in terms of custom coding your own email templates or using ones created by third-party designers. So while Flodesk is perfect for those who want easy-to-use yet impressive-looking designs out-of-the-box, MailerLite may be better suited for those who want complete control over their email aesthetics.

Now onto integrations. While both platforms offer numerous integrations with popular apps such as Shopify, WordPress, and Zapier, they do differ in some areas. For instance, Flodesk has limited CRM integrations compared to MailerLite which integrates seamlessly with most CRMs including Salesforce and Hubspot. Additionally, MailerLite offers advanced automation workflows allowing users to create complex campaigns based on specific actions taken by subscribers whereas Flodesk’s automation capabilities are still quite basic in comparison. That being said, Flodesk does provide direct Instagram integration which allows users to embed posts directly into their emails – a feature currently unavailable on MailerLite. Ultimately, it comes down to what kind of integrations you need for your business and how important advanced automation workflow is to you as a marketer or business owner.


In conclusion, both Flodesk and MailerLite are excellent email marketing platforms with unique features that cater to the needs of different users. While Flodesk offers a more visually appealing interface and advanced automation options, MailerLite provides an affordable pricing structure and extensive customization capabilities.

Ultimately, choosing between these two platforms will depend on your specific requirements and preferences. It’s crucial to weigh up the feature comparison, ease of use, pricing options, customer support, integration and customization options before deciding which platform is right for you. Whether you’re looking to enhance engagement through creative design or streamline your email campaigns’ workflows, both Flodesk and MailerLite offer valuable solutions that can take your business to new heights.

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